Focus Group: new ambitions, new visual identity
Focus Group: New Ambitions, New Visual Identity
On March 23, 2022, Focus Group unveiled its new visual identity at an event held in its new offices located in the Berges du Lac 1 area of Tunis. The event was attended by clients, partners, and media representatives.
This new visual identity supports Focus Group’s ambitions to strengthen its position as a leader in the IT services sector in Tunisia and to advance its international development strategy.
“We aim to accelerate our growth, which has consistently been achieved since the inception of Focus, through the diversification of our services, particularly in Cloud computing, and the investments we are making to enhance our international presence. Our goal is to reach 100 million dinars in revenue by 2024,” stated Mr. Karim Ghandri, General Director of Focus Group, during the presentation of the company’s new identity.
The rebranding also aims to reaffirm Focus Group’s commitment to client satisfaction and success, the development and growth of its employees, and the adoption of technologies that contribute to the progress and development of the region.
The new streamlined logo and its fresh colors, focused on trust and dynamism, reflect Focus’s commitment to enhancing its closeness to clients, supporting them in their digital transformation through personalized and high-value IT services.
“What drives us is our commitment to helping our clients address their business and organizational challenges through technology. With this rebranding and our new tagline ‘Driven By Commitment,’ we aim to clearly and strongly express Focus’s DNA, which is rooted in commitment and trust,” said Ms. Sonia Mahjoub, General Director of Focus.
By leveraging its technological expertise across its three key offerings (Business Solutions, Infra & Cloud Solutions, and Embedded Solutions) along with its culture of service and excellence, Focus aims to reaffirm its commitment as a preferred partner in helping clients build their outsourced “Digital Factory,” modernize their applications and infrastructures, or successfully transition to the Cloud.
Let us remind that Focus is an IT services group established in 2003, with a presence in Tunisia, France, and Germany. It currently employs over 500 professionals organized around its three areas of expertise: Business Solutions, Embedded Systems, and Cloud and IT Infrastructure Solutions. Certified ISO 9001 and 27001, the group boasts prestigious references both nationally and internationally.
