Artificial Intelligence at the Heart of Digital Transformation for Businesses
Artificial Intelligence: A Strategic Lever in Digital Transformation
Artificial Intelligence (AI) is redefining the global economic landscape, becoming a key differentiator for businesses across all sectors. Today, companies must not only adopt an AI strategy but also integrate it at the core of their digital transformation.
According to an IDC study, the global AI market is expected to reach $554.3 billion by 2024, with an annual growth rate of 17.5%. In the MENA region (Middle East and North Africa), AI adoption is accelerating rapidly:
The AI market in the Middle East and North Africa is projected to reach $21 billion by 2030.
By 2024, nearly 70% of businesses in the MENA region have adopted or plan to adopt an AI strategy.
Companies using AI solutions report an average productivity increase of 30%.
AI is no longer a trend—it is a strategic necessity. Businesses must understand how AI can transform their processes, improve decision-making, and enhance their competitiveness.
1. Why Adopt Artificial Intelligence as Part of Digital Transformation?
1.1. Automate Business Processes
AI enables the automation of repetitive, low-value tasks:
Automated processing of incoming emails.
Automated analysis of legal contracts.
Supply chain management automation.
Example: IBM Watson helps companies reduce email processing time by 70% through automated semantic analysis.
1.2. Improve Decision-Making
AI enables data-driven, real-time decision-making:
Market trend analysis.
Customer behavior predictions.
Real-time marketing campaign adjustments.
Example: VMware AI solutions allow banks to predict market trends with 92% accuracy.
1.3. Enhance Security
AI enables advanced behavioral analysis to detect anomalies and prevent cyberattacks:
Network activity monitoring.
Automated fraud detection.
Security log analysis.
Example: Cisco, Fortinet, and Palo Alto use machine learning models to analyze up to 1 million network events per second.
2. How to Prepare?
AI adoption cannot be improvised—it requires a clear strategy, robust technological foundations, and an organization ready to embrace new approaches.
2.1. Assess Business Needs
The first step toward successful AI adoption is identifying high-potential business processes for automation or optimization. This involves analyzing data flows, operational bottlenecks, repetitive tasks, and personalization needs.
Example: In banking, AI can automate document processing, improve fraud detection, and personalize customer experiences. Success depends on rigorously mapping priority use cases and estimating expected added value.
2.2. Deploy an Adapted Technological Infrastructure
AI relies on intensive data processing and significant computational power. Businesses must invest in scalable, high-performance IT infrastructure:
High-performance servers with GPUs for training and running complex AI models.
Low-latency storage to manage data volume and velocity.
Multi-cloud or hybrid approaches for flexibility and scalability.
Interoperability, intelligent virtualization, and seamless integration with existing environments are also critical.
2.3. Strengthen Internal Skills
A key lever for successful AI adoption is upskilling teams. Developing a data-driven culture and technical expertise is fundamental:
Train teams on algorithms and AI ethics.
Educate business functions on integrating AI into daily tools.
Implement data governance to ensure quality, security, and compliance.
Beyond technical training, agile methodologies for AI project management—with short cycles of experimentation, impact measurement, and deployment—are recommended.
3. How Focus Can Support This Transition?
AI Audit: Assess technological maturity and business needs.
AI-Ready Infrastructure Deployment: Integrate Dell servers, VMware, and IBM Cloud solutions.
Securing AI Environments: Fortinet, Palo Alto, and Cisco solutions.
Continuous Optimization: Real-time AI performance analysis.
Artificial Intelligence Is a Strategic Lever for the Future
Adopting AI ensures a leadership position in your industry. With its expertise and strategic partnerships with Dell, VMware, IBM, Cisco, Fortinet, and Palo Alto, Focus Corporation is the ideal partner to guide you through this transition.
